I think that Altitude has great breadth, solid support, and an impressive foundation. As mentioned in Parts I and II of this series, to build Altitude 3.0, we are concentrating our efforts on strength. Our goal is to elevate Altitude by engaging our clients in growth, directing thought leadership for product innovation, and creating many meaningful products.   

As mentioned in Part I of this series, Altitude is aggressively strengthening itself in what I call the third phase of our progression.  Our drive to build Altitude 3.0: Strength will elevate the firm through several focus areas and further strengthen an already elite organization. We continue to bring to market new and unique intellectual capital and innovation processes. The four goals in our endeavor are:

I admit it. My prefrontal cortex stopped maturing at age 14. Seriously, I still get a HUGE kick out of surprising people. Is that a lack of good judgment or a sign of creativity? I tried an experiment on April Fool’s Day some years ago that gave me gave me great pleasure while perplexing others. I glued a strong magnet on the bottom of an empty ceramic coffee mug and placed that mug on the top of my car. I then drove to work with that mug looking precariously placed (but absolutely secure) next to my sunroof and watched onlooker’s reactions. Imagine seeing a personal possession perilously placed on top of a vehicle racing around town, taking corners, and accelerating past pedestrians? It was priceless to see good Samaritans warning me that I had absentmindedly left my morning java on top of my car and simply driven off without any care. It was also interesting to witness quirky characters poking fun at my misfortune by pointing and laughing at me. My biggest surprise was seeing people that clearly saw that darn coffee mug, but remained stone-faced and failed to react at all.

By Brian Matt, Founder & CEO

By now, you may have heard that the big news from Apple's press conference yesterday was not the introduction of a new iPad, but the declaration of The Post-PC Era. Tim Cook shared what, on their surface, seemed like shocking numbers: last quarter Apple sold more iPad's (15.4M) than any PC manufacturer sold of all its PC models combined (HP sold 15.1M).

Intellectually, we all know that each of us should be behaving better. We should exercise more, eat healthier foods, save more energy, and so on. But most of us fail to follow through because knowing the right thing to do is simply not enough to change our behavior. It turns out that getting rid of bad habits is a much harder thing to do. Can good product and solution design help? More and more examples are emerging that suggest the answer is “yes”. At Altitude, we’ve been knee deep in this movement with several clients, and recently, we’ve been working with a branch of the US military to develop systems that encourage beneficial behaviors among its service members.

Top off your week with these latest cool happenings in the world of product innovation and design:

Top off your week with these latest cool happenings in the world of product innovation and design:

Top off your week with these latest cool happenings in the world of product innovation and design: